UFC 215 ended up exceeding expectations, something that
usually happens with fight cards that are barely promoted and whose
historic main event wasn't even really advertised.
With that being said, I want to focused on
that cancelled main event and the way it wasn't promoted.
There aren't many historic events happening every year in MMA, this
was one and yet the UFC and Dana White did not deem it fit to put
some marketing dollars behind it. Why is that? I also have an
answer for those of you who say that Dana and the UFC are doing the
best they can with a smaller division that the public has no
interest in (a falsehood that Dana White and others have wanted to
use as their crutch for not doing their job better, which is to
promote fights and fighters).